Monday, July 27, 2015

New Vivid Color and Functionality at H&M Sport




Functional pieces in vivid colours for the best style and fitness at H&M Sport this autumn. New technical fabrics with a cotton feel bring both performance and comfort, while vivid prints that look as good on the street as in the gym. Oversized T-shirts worn with sports leggings is the perfect versatile outfit for a personalized training program, with the full H&M Sport autumn collection available from late July in selected stores worldwide, as well as online at hm.com.

Loose and body-fit tanks in pops of pink or blurred black and white graphic print, fitness tights in bold zig-zag stripes or in all-over print with shape-defining waist and batik print running tights with reflective patches, all come in quick dry function fabric as the seasons change. Bodymind bra tops and tights come in comforting melange fabrics with soft colour blocking, while the warming layers for outdoor activities are topped by a hybrid hoodie with a padded front and melange sleeves.

"Autumn at H&M Sport is about fresh motivation and a return to the city streets after the summer break. I love how the training look of oversized T worn with tights is both functional and fashionable too,” says Petra Smeds, H&M Sport women’s designer.





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