Wednesday, December 11, 2013

Egypt gets its first luxury shopping website!

What do you get when you put 'coterie' and 'boutique' together? COTERIQUE!

Ever thought about how hard it is to shop for designer items in Egypt? Or the hassle of tracking your online orders? You're not the only one, because Dana Khater was thinking the same thing when she started Coterique, Egypt's first high-end shopping website.

The 20-year-old Economics student at AUC started VITRINA, the first fashion magazine at AUC and soon enough she got the idea for Coterique.

"Nothing is tailored to Middle Eastern taste," explains Dana, "Websites like Net-a-Porter and Moda Operandi know that the Middle East is a lucrative region yet they do nothing about it." 

"There are some extremely talented Middle Eastern designers on par with Alex Wang but with nowhere to show their designs except for boutiques in their cities. They never get the kind of reach that only a few like Elie Saab got."

Dana decided to start a high-end fashion website for the Middle East that's beautifully curated with styling as the backbone of the site. The website offers a luxurious experience; from invitations, to the customer service you get over the phone or through social media, to the packaging. And most important, to integrate designers from the Middle East such as Kage, Madiyah Al Sharqi and Essa.

Coterique provides customers with a personal stylist via Skype or over the phone to personalize their order. They'll be revealing a gift selection option in time for Xmas shopping, so stay tuned! :)

Thursday, December 5, 2013

The New H&M Sport Collection

The new H&M Sport: an expanded concept with focus on performance, fit and function 

Swedish retail giant H&M announced the evolution and growth of its H&M Sport concept in January 2014. The new H&M Sport will offer greater choice and new designs for more sporting activities, reflecting the increasingly active lifestyles of women, men and children.

The collection has been designed with input from world-class professional athletes from the Swedish Olympic team, placing the emphasis on performance, with a natural instinct for fashion. In addition to the new visual identity, H&M Sport will also get its own dedicated area in selected stores.

“The new H&M Sport is so exciting, especially with the expert input from athletes from the Swedish Olympic team. Sport and fitness is becoming an increasingly important part of all of our lifestyles, and the new H&M Sport is there to help you look and feel great,” says Ann-Sofie Johansson, Creative Head of Design at H&M.

The women's collection offers pieces for multiple disciplines. That means running clothes for whatever the weather, with a windproof and water-repellent running jacket along with all other running needs; athletic quick-dry pieces for workouts; loose and comfortable garments for body and mind activities such as yoga, and protective fleece jackets and water-repellent bottoms for those who love the outdoors. Functionality and comfort are key to the design and so is colour which comes in a wide palette.