The 20-year-old Economics student at AUC started VITRINA, the first fashion magazine at AUC and soon enough she got the idea for Coterique.
"Nothing is tailored to Middle Eastern taste," explains Dana, "Websites like Net-a-Porter and Moda Operandi know that the Middle East is a lucrative region yet they do nothing about it."
"There are some extremely talented Middle Eastern designers on par with Alex Wang but with nowhere to show their designs except for boutiques in their cities. They never get the kind of reach that only a few like Elie Saab got."
Dana decided to start a high-end fashion website for the Middle East that's beautifully curated with styling as the backbone of the site. The website offers a luxurious experience; from invitations, to the customer service you get over the phone or through social media, to the packaging. And most important, to integrate designers from the Middle East such as Kage, Madiyah Al Sharqi and Essa.
Coterique provides customers with a personal stylist via Skype or over the phone to personalize their order. They'll be revealing a gift selection option in time for Xmas shopping, so stay tuned! :)