Spring Inspiration: All White

Beyonce for H&M

You've seen the pictures from Beyonce's advertising campaign for H&M, now the video.

Besides a collection of beachwear that Beyonce already introduced in the new single 'Standing on the Sun' from her upcoming album, the pop star showed off her toned physique in a new ad for H&M.

Mrs. Carter flaunts her bod in a series of bikinis and curve-hugging beachwear, wears bright flowers in her perfectly waved hair, and sports some serious arm candy.

Donald Schneider, H&M’s creative director explains, “It’s incredibly unique to have Beyoncé for a campaign. It doesn’t get bigger than that. Of course we have to do something which excites her as well as us. We have a fantastic creative team who came up with this idea to incorporate the elements; earth, wind, fire and water – to create drama and make something just visually stunning.”

Ready for the weekend?

I can't begin to tell you how happy I am with the long weekend. This hot weather definitely calls for denim cutoffs and some serious tanning time.

Today I'm wearing this silk tank from MUUSE, denim cutoffs from Levi's and surprise..SNEAKERS! haha

Happy Easter and enjoy the long vacation! :)

Silk tank - Caterina Cuiffoletti for MUUSE. Get it here

Denim cutoffs - Levi's

Sneakers - Converse

Bracelet - Hermes

Sunnies - Prada

Rings - Cartier + Versace

Put your shades on

New in: these new Prada sunglasses. Just in time for spring.

You're not a sketch

From viral videos and imagery to the creative use of Photoshop, advertisers are getting really creative. Brazilian modeling agency Star Models has recently released an eating disorder awareness campaign featuring your typical fashion sketch on the left, and models photoshopped to look like a human version of the same on the right. You might have noticed how disturbing it is. 
If you're familiar with fashion illustration, you know this sort of impossibly long-legged, waify figure is absolutely standard practice for almost all designers. It's an art, and we personally appreciate it as a beautiful step in the design process. But has it gone too far? These ads do make you wonder: At what point do designers have a responsibility, as artists and also as creators of consumer products, to help foster a more body-positive society? 

You're my muse..

If you like the Facebook page, you'd know that I got home the other day to a lovely gift from MUUSE.

Based in Copenhagen, MUUSE collaborates with designers to give you well-cafted original pieces. They make sure that you get high-quality pieces.

I got two lovely silk tops. I decided to wear this silk blouse by Hellen Van Rees today (found here). I paired it with snakeprint jeans from H&M, and my Dr Martens (which are too comfy I'm wearing them most of the time now). The blouse is made of really soft silk, and it's in a really nice print. 

I can't wait to show you the other top I got :)

Check out MUUSE's website here

Shirt: Hellen Van Rees x MUUSE

Jeans: H&M

Jewelry: Hermes bangle in Blue + Vintage Cartier ring

Boots: Dr Martens

Adam Elwan Jewelry Design

Young designer Adam Elwan has designed a collecion that is nothing but fresh, clean-lined, beautiful pieces of art. He uses sterling silver or 18oct gold and precious and semi-precious stones and wood.

Tucked away in Maadi, his shop Adam Elwan Bespoke Jewelry Designs has a variety of beautiful and affordable pieces.

Elwan's jewelry stands out with his use of materials and experimenting with different colors. Adam is also happy to customize pieces and create unique pieces on request.

Check out his Facebook page for more beautiful jewelry. And you can always pay the shop a visit.
The address is Rd. 231 Block 19, First Floor (above La Rosa Restaurant), Digla, Maadi, Cairo