H&M just released news that their next designer partnership is with French designer Isabel Marant.So the news that Isabel Marant, queen of Parisian haute-boho chic, has joined a roll-call that includes Karl Lagerfeld, Stella McCartney, Marni, Versace, Lanvin and Martin Margiela puts an official seal on a title she has unofficially held for some time: the Most Influential Woman in Fashion.
The collection - which will feature clothing and accessories for men and women - will arrive in stores on November 14.
"I am flattered by this collaboration: H&M works with the best designers and this invitation is an exciting honor " Marant said this morning. "I aim to create something real, that women want to wear in their everyday lives, with a certain carelessness, which I think is very Parisian: you dress up, but do not pay too much attention and still look sexy. The collection is infused with this kind of easiness and attitude. Everything can be mixed following one's own instincts: my take on fashion is all about personality."
In the video below you can watch the designer talk about fashion and what she will do for H&M.
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