Thursday, May 2, 2013

Beyonce for H&M

You've seen the pictures from Beyonce's advertising campaign for H&M, now the video.

Besides a collection of beachwear that Beyonce already introduced in the new single 'Standing on the Sun' from her upcoming album, the pop star showed off her toned physique in a new ad for H&M.

Mrs. Carter flaunts her bod in a series of bikinis and curve-hugging beachwear, wears bright flowers in her perfectly waved hair, and sports some serious arm candy.

Donald Schneider, H&M’s creative director explains, “It’s incredibly unique to have BeyoncĂ© for a campaign. It doesn’t get bigger than that. Of course we have to do something which excites her as well as us. We have a fantastic creative team who came up with this idea to incorporate the elements; earth, wind, fire and water – to create drama and make something just visually stunning.”

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