Sunday, April 21, 2013

You're not a sketch

From viral videos and imagery to the creative use of Photoshop, advertisers are getting really creative. Brazilian modeling agency Star Models has recently released an eating disorder awareness campaign featuring your typical fashion sketch on the left, and models photoshopped to look like a human version of the same on the right. You might have noticed how disturbing it is. 
If you're familiar with fashion illustration, you know this sort of impossibly long-legged, waify figure is absolutely standard practice for almost all designers. It's an art, and we personally appreciate it as a beautiful step in the design process. But has it gone too far? These ads do make you wonder: At what point do designers have a responsibility, as artists and also as creators of consumer products, to help foster a more body-positive society? 

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