In an attempt to become more environmentally friendly, H&M is launching a new recycling initiative, iCollect, in February 2013. The global recycling initiative will let you exchange old clothes for store discounts.
iCollect offers consumers vouchers in the form of store discounts in exchange for every bag of clothing donated
iCollect boxes will be placed near cash wraps in stores. Shoppers can drop off bags of used clothes and get vouchers in the form of store discounts in exchange for each bag of clothing donated. Any type of garment is accepted. Non-H&M items items are fair game, as are pieces that aren't in good condition.
Time to clean up your closets, ladies!
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